Projects

I’m happy to provide a client list, references and work samples on request. Some notable capabilities and projects include:

Advertising and Product Marketing:

• Developed strategy and directed the United States Mint 50 State Quarters advertising and promotion campaign (2001-2005).
• Served as Managing Partner of a virtual advertising agency assembled to handle the federal government’s ninth largest advertising account.
• Directed creative and media buying teams in the production and placement of television, print and radio commercials.
• Increased awareness of the program by 75% and sales by 45%.

Advocacy Advertising:

• Developed strategy, managed creative development and directed advocacy advertising campaigns for several Washington-based public affairs companies.
• Directed creative and media buying teams in the production and placement of television, print, radio and online advertising.

Stakeholder Communications:

• Developed an innovative web-based program to identify, educate, recruit and activate stakeholders and customers to advance a large health care organization’s public policy agenda.
• Created the strategy, built organizational support, developed a multi-year budget, assembled a team of vendors, and managed the creative development process.
• Identified and recruited 100,000 activists to the stakeholder database in 18 months.

Coalition and Campaign Management:

• Developed a long-term communications strategy to build a diverse coalition in support of the relocation of the Panama City – Bay County International Airport, the first new international airport built since 9/11.
• Developed messages, media and materials to dominate the public debate in an adversarial environment.
• Airport is currently under construction and scheduled to open May 2010.

Blogs and Web Sites:

• Developed strategy, produced and managed editorial calendar and content for numersous blogs and web sites.
• Produced low-budget sites using free or low-cost blogging, subscription management and analytic software.
• Produced message-driven written, photographic and video content for multiple sites.
• Implemented targeted stakeholder recruitment and subscription programs for niche issues.

Web Site Analysis and Strategy:

• Conducted an in-depth SWOT Analysis for a leading children’s health non-profit focused on using the Internet to achieve organizational goals.
• Identified weaknesses in the organization’s existing web programs and provided a road map for future positioning, web site development and customer service improvements.

Writing and Editorial Services:

• Managed and produced written materials for numerous issue and advocacy campaigns.
• Extensive experience writing on a wide range of issues, including technology, the environment and sustainability, health care, large-scale infrastructure, aviation and economic development.
• Wrote and produced op-eds, white papers, presentations, fact sheets, advocacy films and videos.

CEO and Senior Executive Communications:

• Worked closely with CEOs and senior executives drafting messages and talking points for media appearances, speeches, and multimedia presentations.
• Trained and prepared executives for media interviews and appearances.
• Worked with executives to write bylined articles for national, regional and trade media, and internal communications.