Projects

I’m happy to provide a client list, references and work samples on request. Some notable capabilities and projects include:

Advertising and Product Marketing:

Developed strategy and directed the United States Mint 50 State Quarters advertising and promotion campaign (2001-2005). Served as Managing Partner of a virtual advertising agency assembled to handle the federal government’s ninth largest advertising account. Directed creative and media buying teams in the production and placement of television, print and radio commercials. Increased program awareness by 75% and sales by 45%.

Advocacy Advertising:

Developed strategy, managed creative development and directed advocacy advertising campaigns for several Washington-based public affairs companies. Directed creative and media buying teams in the production and placement of television, print, radio and online advertising.

Stakeholder Communications:

Developed an innovative web-based program to identify, educate, recruit and activate stakeholders and customers to advance a large health care organization’s public policy agenda. Created the strategy, built organizational support, developed a multi-year budget, assembled a team of vendors, and managed the creative development process. Identified and recruited 100,000 activists to the stakeholder database in 18 months.

Coalition and Campaign Management:

Developed a long-term communications strategy to build a diverse coalition in support of the relocation of the Panama City – Bay County International Airport, the first new international airport built since 9/11. Developed messages, media and materials to dominate the public debate in an adversarial environment. Airport opened with new Southwest service in May 2010.

Blogs and Web Sites:

Developed strategy, produced and managed editorial calendar and content for numersous blogs and web sites. Produced low-budget sites using free or low-cost blogging, subscription management and analytic software. Produced message-driven written, photographic and video content for multiple sites.  Implemented targeted stakeholder recruitment and subscription programs for niche issues.

Web Site Analysis and Strategy:

Conducted an in-depth SWOT Analysis for a leading children’s health non-profit focused on using the Internet to achieve organizational goals. Identified weaknesses in the organization’s existing web programs and provided a road map for future positioning, web site development and customer service improvements.

Writing and Editorial Services:

Managed and produced written materials for numerous issue and advocacy campaigns. Extensive experience writing on a wide range of issues, including technology, the environment and sustainability, health care, large-scale infrastructure, aviation and economic development. Wrote and produced op-eds, white papers, presentations, fact sheets, advocacy films and videos.

CEO and Senior Executive Communications:

Worked closely with CEOs and senior executives drafting messages and talking points for media appearances, speeches, and multimedia presentations. Trained and prepared executives for media interviews and appearances. Worked with executives to write bylined articles for national, regional and trade media, and internal communications.