Resume

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Experience

Currently: Managing Director, Advocacy and Reputation Marketing, The Glover Park Group, (October 2009-Present)

Design, implement and manage integrated advocacy and reputation marketing campaigns for corporations, associations and non-profits.  Focus on campaign strategy, message, mix and measurement.  Integrate campaigns across platforms including all forms of traditional, digital and emerging media.

Principal, Craig James Consulting, (Jan 1999-Oct 2009)

  • Provided strategic communications counsel and services to corporations, non-profits and senior executives on public affairs, issue advocacy, advertising and marketing.
  • Extensive experience in advocacy advertising, online communications, public opinion research, message development, positioning, stakeholder communications, crisis communications, public debate management and strategic alliances.
  • Developed and implemented communications and marketing strategies and tactics. Manage campaigns and coalitions. Proven ability to perform under pressure, deliver projects on schedule and under budget, forge internal and external consensus and manage the creative process.
  • Created integrated campaigns using a range of media: the web, social media, blogs, television and print advertising, short films, multimedia presentations, white papers, targeted publications, media relations, and stakeholder communications programs.

Founder & President, Powell Tate Advertising Group, (1996-1999)

  • Founded the advocacy advertising and digital media business unit at Powell Tate, one of Washington, D.C.’s leading public affairs firms. Quickly established advertising/digital media as a highly profitable business unit.
  • Managed creative and media buying teams to produce high-impact advertising campaigns.
  • Developed digital media products and outreach programs. Played an integral role in new business development, with an emphasis on writing and producing proposals and pitches.

Senior Vice President, Bozell | Eskew Advertising, (1995-1996)

  • Developed corporate and non-profit advocacy advertising strategies. Directed internal and external creative teams. Developed, coordinated and measured impact of integrated communication campaigns. Managed clients and campaigns. Wrote new business proposals.

Senior Vice President, Grunwald, Eskew & Donilon, (1993-1995)

  • Provided daily strategic and tactical advice to federal and state Democratic political candidates. Worked with polling firms to identify, craft and deliver persuasive messages. Wrote and produced television and radio commercials on tight budgets, accelerated schedules and constant deadline pressure.

Vice President, Squier-Eskew Communications (1984-1992)

  • Developed advertising budgets and paid media plans ranging from $500,000 to $10 million. Wrote, produced and supervised editing of more than 500 television and radio commercials for state and federal candidates.

Education
University of Maryland, College Park, MD (1986)
M.A., Communications. Concentration in political communication.

Swarthmore College, Swarthmore, PA (1982)
B.A., History.

Interests
Combined personal interest in travel, photography, writing and technology in a trip around the world with my wife and two children (2008-2009). Documented the adventure at The Wide Wide World.

References available on request.