I am currently a Managing Director at The Glover Park Group.
Here’s my story in brief:
It was an incredible learning experience – and great preparation for all that has followed. Few things focus your attention like Election Day.
After a decade in politics I made the transition to corporate work. During this time I created the advocacy advertising and digital media business unit at Powell Tate, a Washington, D.C.-based public affairs firm.
A few years later I set up an independent consulting practice and worked out of my garage. (It’s still my favorite office.)
During that time, I was able to do interesting work for a range of clients, including The Blue Cross Blue Shield Association, The United States Mint, The St. Joe Company, ReMain Nantucket, The Nemours Foundation, and TimberWest.
I was part of a public affairs team that moved an airport, which, as it turns out, is not so easy.
In July 2008 I took a year off to travel around the world with my wife and two teenage children. We traveled to five continents and crossed 40 borders. We blogged our way around the world at The Wide Wide World.
At GPG I’ve developed integrated communications campaigns, led creative development projects, launched and developed our content marketing capabilities, and managed and helped modernize our media planning and placement capability. and developed digital and social media strategies.
Now I’m focused on building our campaign measurement and data analytics capability. My goal is to tightly integrate data analytics into the core of our work – without losing sight of the equally important requirements of good storytelling.
My goal is to tightly integrate data analytics into the core of our work – without losing sight of the equally important requirements of good storytelling.
I’ve often wondered the best way to describe what I do. I don’t like being pigeon-holed.
Not too many years ago, a client referred to me as a “Thinking Partner.” I liked that.
Here’s some examples of stuff I’ve worked on.